A fully integrated advertising agency specialised in innovation and beauty.

Named after the initials of its powerhouse founders – Kylee Vowles (KV) and Uma Rudd (UR), the agency's name also plays on the definition for reactive power or kVAR. Our business provides just the right blend of mastery needed to create that powerful reaction that meets your business, marketing and consumer needs.

At KVUR, we practice creativity as a science.

Together, let’s solve business problems in the most unexpected way.

THE KVUR DIFFERENCE

WE ARE BRAVE

We've built the right relationships with tech and social media organisations to help us prototype and beta test new product offerings.

WE TACKLE BRIEFS WITH HEART AND SOUL

Forget buzzwords like disruption, next level and synergy. We are all about people and soul. Our ideas move consumers to feel and take action.

WE ARE AUTHENTIC

Spend 10 minutes with us and you'll get the drift. We believe in genuine conversations that enable collaboration.

WE ARE SURPRISING

This is the true cherry on the pie all our clients look forward to. We don’t just solve your problems. When you unbox our ideas, it will be like Christmas morning.

OUR SUPER POWERS

From strategy to concept to innovation, the simplicity of collaborating with us through a seamless client-agency partnership makes every aspect of how we work, beautifully innovative.

BEAUTY TO THE
POWER OF INNOVATION

We have 20 years of experience in creating amazing campaigns for global beauty brands that have won awards and achieved results.

INNOVATION TO THE
POWER OF BEAUTY

We specialise in taking the functional and gritty, and making it exclusive and glossy.

MEET OUR FOUNDERS

Kylee Vowles
Co-Founder and
Managing Director of KVUR

I am deeply passionate about our clients’ brand and business. I believe that as a boutique agency, the quality and impact of the work we do for clients is the best testimony of who we are as an agency. ‘Beauty infused with innovation’ is a shared unique strength of KVUR’s  founders and one we can capitalise on to help clients in this category take their business to the next level.

I am an active advocate of diversity, inclusivity and women in business. And through KVUR, I want to champion world class creativity, grounded in strong business leadership.


Uma Rudd
Co-Founder and
Executive Creative Director of KVUR


I’ve spent two decades as an award winning global creative director at various advertising agencies. At the start of the Covid-19 pandemic, I wrote my third book, 10 Things Brands Could Do To Survive A Crisis which became a Kindle bestseller overnight and a playbook for brands to navigate the Covid-19 climate.

The book was part of what inspired me to start KVUR. I came to realise that COVID was the GREAT RESET - an opportunity for brands to kill their sacred cows and do work that is uniquely creative, unlimited by the physical world and makes a real difference on their business results and brand purpose.

MEET OUR TEAM

Eunice Hee
Associate Creative Director of KVUR

I’ve had over two decades of advertising experience as art director and creative lead at some of the biggest multinational advertising agencies in Singapore, including Batey Ad, Ogilvy, Dentsu and Tribal. My specialisation lies in my craft and my ability to conceptualise beautiful visual and art direction for the most mundane products and services to make them look enticing and surprising.

My portfolio of regional and global brands includes Singapore Airlines, Canon, Prudential, Electrolux, DBS, UOB, KFC, Hilton and ACUVUE Define. I have partnered with world-renowned film, photography and content directors to produce award-winning, result-delivering campaigns.

Savita Iyer
Strategy & Tactics Partner of KVUR

I am an integrated brand strategist with over 10 years of experience in building global brands and driving business growth. A cross-cultural specialist with experience spanning across Asia, Middle East and Africa, I have worked across diverse categories like Skincare, Laundry, Skin Cleansing and Hygiene, OTC, Hair Colour and Fashion retail.

Having held a succession of senior strategy roles at large agencies like JWT, Saatchi and Mullen Lowe, combined with a mix of more boutique digital and content shops, I love to use my natural instinct for deep insights and strategy to bring client ambitions to life via my extensive experience across both traditional and digital fields.

We will be back soon!